Jul 21 2011
∞
“ It’s hard to imagine such well-backed startups, with silly names like The Fridge: Keeping Your Friends Fresher, were ever intended to have any other fate. Maybe that’s not fair, maybe there was a time a year ago when Valley insiders thought a new social network like The Fridge could become the Yelp of the future. It seems just as likely though that these insiders knew Google was preparing for a major push in social software (it had to, lest Facebook eat its lunch) and thought that an outsider’s best strategy was to build to flip. I don’t know.
